Our story

Built by a founder,
for founders.

MERYT was born from a simple observation: the most important decisions founders face — they face alone. We built the advisor they deserve.

In 2018, I started brAIMS — an entrepreneurs network designed to connect founders with investors. The idea made sense on paper: only 1% of startups get funded, so bring the 1% and the 99% together.

But the first thing I learned stopped me in my tracks.

"Founders don't need investors first. They need customers."

The real problem wasn't access to capital. It was that founders — especially solo founders — were making hundreds of critical decisions every week with no one to pressure-test their thinking against. No co-founder. No experienced advisor. No one to say "have you thought about this?" at 11pm when the doubt hits.

2018
brAIMS launches. An entrepreneurs network connecting founders and investors across Europe.
2020
First learning. Founders don't need investors first — they need customers, clarity, and someone to think alongside them.
2021
TheFork. I joined one of Europe's leading restaurant platforms to go deep on product, leading growth across customer acquisition and activation.
2025
The insight clicks. Four years of real growth experience, a new era of AI, and a problem that never went away. The conditions to build the right thing finally aligned.
2026
MERYT launches. The AI sidekick for founders — built on the learnings of brAIMS, powered by the best frameworks in tech, available from day one.

MERYT is the product I wish had existed when I started brAIMS. An advisor that draws from YC, a16z, Reforge and the world's best startup thinking — and delivers it in the moment you need it, not in a course you'll never finish or a meeting you can't afford.

We built it for the founder who is building alone. The one who doesn't have a co-founder to call, a board to consult, or a Sequoia partner on speed dial. The one who deserves the same quality of thinking as any well-resourced startup — from day one.

T
Tharamaroa Troconis ↗ LinkedIn

Founder, MERYT · Previously Growth Lead, TheFork

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